We’re coming to you live with some fresh new internet brain rot! 😶🌫️ We’re closing the books on a very brat summer. 🟩 Now, we’re moving into a very mindful, very demure fall. 💅 If you have no idea what that means, congrats. You’re not chronically online.
If you’ve been here a while, you know we love personal finance buzzwords. 🐝 Buckle up, here comes a new one: underconsumption core.
Here’s Five Fast Facts on the underconsumption core trend:
- 🤳 Viral Spiral - Underconsumption core is the latest personal finance trend to go viral on TikTok. A search of the topic reveals it’s got millions of views. Videos with the underconsumption core hashtag feature creators doing things like using an entire tube of makeup before buying another, reusing water bottles, and bragging about hand-me-down furniture.
- 👴🏻 Thanks, It’s Old - One creator from Germany went super-viral in July for using an old hair dryer. She also sports holey jeans and clothing from 7th grade. She’s 18, so it’s not that old. If she was in her 40s? Well now that’s an accomplishment. The creator’s TikTok brought in over 436,500 likes and 2.3 million views, motivating others to hop on the trend.
- 😵💫 Buzzword Bonanza - Not everyone on social media is jazz hands about underconsumption core. Other creators say it should just be called “normal consumption core” because the people in the videos are doing very normal things. However, with the rise of influencers and instant internet shopping, fans of the trend say it’s refreshing to see healthy habits.
- 🍦 A Little Treat - Living within or even a little below your means is great for your wallet, but don’t forget to treat yourself every now and then. If you get too caught up in underconsumption core, you’ll wind up wearing pants with a hole in the crotch to your brother’s wedding. Seriously though, it’s all about balance. Don’t take any finance trend to the extreme.
- 💸 Take It Personally - Remember, personal finance is…personal. Not every trend will make sense for every lifestyle. Instead of waiting for the kids on TikTok to tell you what to do, make a list of your own financial goals and values and come up with a custom plan. You’re also more likely to stick to a plan when it’s genuine.
🔥Bottom line: OK, let’s just call underconsumption core what it truly is: mindfully managing your spending. Jeez, do we really need a fancy word for everything? Well, it does make the internet much more fun. Too many Amazon packages showing up at the house? Slow down your impulse spending with these tips.
What do you think about the underconsumption core trend?
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