Green Bay scores with Packers revenue
February 4, 2020
When Lambeau Field fills up, Green Bay scores big—no matter who wins the game.
That’s because football brings an economic boost to the local economy to the tune of about $14 million, according to Brenda Krainik of the Greater Green Bay Convention and Visitors Bureau. That’s the amount that each Packer home game brings to the area. According to NBC 26, the three playoff games in September of 2019 brought in approximately $42 million to businesses in retail, restaurants, and hospitality, which in turn means jobs and tax revenue.
The same was true for Green Bay in January this year. “January playoffs adds (sic) about a $15 million economic impact to our local economy,” Krainik told WBAY.com’s Aisha Morales.
According to Krainik, that impact doesn’t just affect hotels and restaurants. It also extends to winter sports activities such as tubing and skating. Cabela’s marketing manager Scott Anderson, told Don Walker of the Journal Sentinel that the store a block from Lambeau always sees a jump in activity during a home game. Even the airport becomes much busier. Jet Air expected a minimum of 100 private jets to fly in. Green Bay Packers ticket holders come from all 50 states.
“These playoff games are gold for our community,” Krainik told Jon Fuller of Spectrum News. Packer fans are dedicated, so even deep snow doesn’t negatively impact game day. “It doesn’t matter if there is twelve inches of snow here…they’re excited to come to the football game,” Krainik said.
Although normally in January Green Bay isn’t a hot tourist destination, according to the Greater Green Bay Convention and Visitors Bureau’s President and CEO Brad Toll, Packers playoff games change that. He noted that 87% of game-goers come from outside Brown County.
The Green Bay/Brown County Professional Football Stadium District commissioned AECOM to do an economic impact study of both the franchise and Lambeau Field four years ago. It found that the Packers brought the county about $12.3 million per game. The community looks forward to increased economic returns on future games, too. Since the study, the Packers reworked the south end of the stadium to add 7,641 seats. That means Lambeau now holds 80,735 fans.
If you need proof that the Green Bay area is humming because of the Packers, just look to the team itself. It has bought restaurants, stores, gas stations and homes near Lambeau Field in anticipation of a mixed-use development, according to the Packers’ spokesperson Aaron Popkey.
Of course, a Super Bowl would be a dream bonus for the community. In neighboring state Minnesota, the Twin Cities garnered a whopping $370 million—net!—in new spending the last time it hosted a Super Bowl, drawing 125,000 tourists. Minnesota’s average Super Bowl visitor spent $608 per day, whereas a typical tourist spends only $124.
Keep dreaming big, Green Bay!
Information included in this story came from:
• “Packers’ home playoff game gives bonus weekend to greater Green Bay economy” by Richard Ryman. Green Bay Press Gazette, Jan. 8, 2020.
• “3 games, 12 days, and a huge economic impact” by Matt Jarchow. NBC 26, Sept. 25, 2019.
• “Green Bay businesses ready for $15 million Packers playoff boost” by Aisha Morales. WBAY.com, Jan. 6, 2020.
• “Green Bay businesses reaping benefits of Packers’ playoff game” by Jon Fuller. Spectrum News, Jan. 10, 2020.
• “Green Bay scores with economic impact of Packers in playoffs” by Don Walker. The Journal Sentinel, Jan. 5, 2020.
• “Super Bowl brought $370M to economy of Twin Cities.” AP, May 29, 2018.