Wisconsin's Shop Local Movement - Paycheck

Wisconsin’s Shop Local Movement

‘Everyone should shop local’: Shoppers tout personal touch, ability to support community

When Shelly Spranger, 39, and her daughter Camilla, 9, walked into Rustic Redefined in Wisconsin Rapids on a cool and drizzly June afternoon, they greeted the store owner by name. Jodi Parmeter knows her regular customers’ names and tries to learn new names and faces as they stop by her store.

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